Students learn to deliver a message creatively that informs, persuades, inspires, entertains, and motivates the viewer to react. Graphic designers are an essential component in the changing landscape of marketing and emerging technologies; they are the creative link between the product or service and the audience. A graphic designer works in multiple tiers of design products from corporate identity, packaging, and interface design to mobile and web based-interactive design. Relativity’s curriculum provides students with an educational environment that replicates the atmosphere of a real-world design studio, design department, or advertising agency. It also stresses the importance of developing an entrepreneurial flare for today’s market where opportunities are created not offered. Additionally, our Collaboration Labs are programmed for all students and are built to foster interdisciplinary
The leading edge in evidence presentation is in science; the leading edge in beauty is in high art. — Edward Tufte
Students who complete this program will:
- Master the tools and technology for the Graphic Designer’s role in the creation, reproduction, and distribution of visual communication.
- Investigate and synthesize the customer needs of marketing, manufacturing, and servicing and reconcile these needs to the user in terms of satisfaction, aesthetics, value and results.
- Professionally communicate concepts to key team members such as designers, colleagues, suppliers, manufacturers and clients.
- Explore the rich history of design and the relevance of history, theory, and criticism from the perspective of modern design.
All degree candidates who complete the Bachelor of Fine Arts in Art with concentrations in Digital Media, Graphic Design, or Visual Communications will have the opportunity to produce an extensive portfolio of original work with direct commercial applications to film, television, social media and advertising industries. Additionally, they participate in a graduate showcase that includes a gallery installation, transmedia strategy, industry outreach and online platform exhibits.
Graphic Design is the nexus of Art and Commerce. Graphic Designers are in high demand in lots of different industries. So in addition to being qualified as a Special Effects or Storyboard Artist for Film, Television, or Video, this degree could open doors at companies in many industries. You could work on-staff or freelance as a Graphic Designer or Illustrator. You could create television, magazine, and banner ads as an Advertising or Marketing Designer. And you could design websites as a Front-end Web Developer.
You can also view our GAINFUL EMPLOYMENT page for more career information on jobs and possible careers that relate to this program.