Relativity’s Visual Communications concentration provides students with the opportunity to develop their imagemaking skills to the highest level. Students are exposed to challenging projects and encouraged to work through problems with real-world expectations and results. Relativity’s Visual Communications concentration goes beyond illustration. Graduates are more than visual storytellers; they are designers, animators, character developers, interactive artists, and entrepreneurs. Additionally, our Collaboration Labs are programmed for all students and are built to foster interdisciplinary creativity.
I found I could say things with color and shapes that I couldn't say any other way—things I had no words for. —Georgia O'Keeffe
Students who complete this program will:
- Master the range of various tools available for the creation and reproduction of visual messages. Relevant tools and technologies include, but are not limited to: drawing, painting, digital printing, computer generated imagery, animation, and photography.
- Cultivate the ability to place works of art/design into historical, cultural, religious, and stylistic contexts.
- Contribute to the cultural atmosphere of the community by displaying a personal aesthetic while respecting the aesthetics of others and integrate larger social context into image creation by developing a responsiveness to relevant aspects of daily life including: cultural, political, and economic influences.
- Demonstrate familiarity of historical achievements, current major issues, processes, and trends within the field. Cultivate the ability to place works of art/design into historical, cultural, religious, and stylistic contexts.
All degree candidates who complete the Bachelor of Fine Arts in Art with concentrations in Digital Media, Graphic Design, or Visual Communications will have the opportunity to produce an extensive portfolio of original work with direct commercial applications to film, television, social media and advertising industries. Additionally, they participate in a graduate showcase that includes a gallery installation, transmedia strategy, industry outreach and online platform exhibits.
No one reads words anymore. That’s why a degree in Visual Communications enables you to pursue any number of emerging careers. As an Industrial Designer, you could decide the look of new products. Or as a Creative Director or Art Director, you could control a business’ branding and advertising. A Visual Communications degree gives you opportunities in fields like Multimedia, Publications, Retail, Merchandise, and even Fashion and Styling. As businesses become more international and multi-lingual, a Visual Communication degree should only prove more valuable over time.
What can you do with a degree in Digital Media? Well, what can’t you do? Everything in entertainment is digital now. You could bring stories to life on-screen as an Computer Animator. Make immersive video games as a Game Developer. Or create amazing on-line experiences as a Website Designer. A Digital Media degree will qualify you as a Digital Media Specialist, Software Designer, Social Media Strategist, Creative Consultant, and many more. Today, business is looking for creative people who are tech-minded, and a degree in Digital Media makes it official.
You can also view our GAINFUL EMPLOYMENT page for more career information on jobs and possible careers that relate to this program.